iGaming Consultancy

Turning complex markets into profitable, scalable businesses.

Strategic and tactical advisory for online gambling operators and investors — from player acquisition to operational excellence.

End-to-end advisory for iGaming businesses

We work across the full growth stack — from strategy to execution — so operators can move faster and smarter.

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Marketing & Player Acquisition

Effective acquisition strategies and high-quality lead conversion, built to scale sustainably across regulated and unregulated markets.

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Fractional CMO

Senior marketing leadership on a flexible basis — hands-on guidance for marketing, CRM, and brand teams without the full-time overhead.

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BI & Analytics

Scalable business intelligence setups that enable fast, confident decisions — not just dashboards, but actionable insight.

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Process & Operations

Efficient operating models and KPI frameworks designed for remote, hybrid, or on-site teams at scale.

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RFQs & Supplier Selection

Structured procurement from requirements and vendor shortlists through to final negotiation — protecting your commercial interests.

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Commercial Partnerships

Access to a broad network of payment providers, game content suppliers, and strategic partners across the iGaming ecosystem.

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Senior iGaming expertise, pragmatic approach

Led by Morten Madsen — a senior gaming executive with more than a decade launching, scaling, and turning around casino and sports betting brands in highly regulated markets.

After building operations from zero to over €100 million in annual revenue and leading P&Ls across multiple jurisdictions, Gold Spade Advisory brings that experience directly to your business.

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Ready to start a conversation?

Whether you need strategic direction or hands-on support, we'd love to hear from you.

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